Zhejiang Provincial Museum is one of museums built earliest in China. It has had a history as long as more than 70 years. Since expanded in 1993, the new museum has attracted a large number of visitors here for its unique gardened design and special geographical location. In recent years, it has held nearly a hundred exhibitions of cultural relics and calligraphy and paintings in cooperation with other museums and memorial halls. For example, 《Central Plain Magnificence》with Henan Museum,《Embracing Luck--Cultural Treasures from Snowy Platue》with capital museum,《Authentic and Fancy Calligraphy & Drawings of Ancient China》with Shenyang Palace Museum, 《Selected Ceramic Pillows》with Guangzhou Southern Yue Emperor Tomb Museum and 《Imperial Pottery--Great Ming Dynasty Chenghua Inherted Treasures》with Jingdezhen Ceramics Archaeological Institute etc, which have achieved satisfactory results no matter on aspects of relics grades, artistic levels or popularity among visitors. Our museum has enjoyed great fame at home and abroad. Since its construction, it has been frequently invited by museums and art galleries of countries and areas of Japan, France, Singapore and Hongkong, to hold exhibitions including 《Zhejiang Historic Relics Show》, 《Zhejiang Celadon Show》, 《Rare Treasure Exhibition of Zhejiang Cultural Relics》 and 《Works of Zhejiang-origin Artists of Qing & Ming Dynasty》etc. It has accelerated cultural exchange activities of Zhejiang outwardly.
　　Along with development of the times and progress of the society, spiritual and cultural demands of the public has lifted greatly, and the audience has also changed requirements on exhibitions. Therefore, it asks for more of development of museum undertakings. Traditional display methods and monotone exhibition content of the past can not satisfy new demands. How to finish temporary exhibitions, increase exhibition content and vitality are important aspects of the Museum's efforts in the future. In order to combine basic exhibitions and temporary exhibtions organically, Zhejiang Provincal Museum made oriented deployment on temporary exhibitions under supervision of museum leaders at the beginning of 2000. And in course of practices, a way of exhibition which catches up with times and is original and unique has been developed. The museum is reframed, former exhibition department in charge of exhibition form programming and deployment; and a planning department especially assigned for content programming and promoting of temporary exhibitions, and introduction and recommendation of selected works exhibitions. In Mar. 2000, 《Special Exhibition of Series of Works of China Art Masters of 20th Century》encountered warm acceptance of all sides of the society. These serial special exhibitions have displayed works of 12 masters such as Wu Changshuo, Xu Beihong, Zhang Daqian, Li Keran and Huang Binhong, which is still initiative in China for its high grade and master number. On matter for content arranging or form programming, ideal results have achieved and the audience been striken. It gave a good starting for lifting exhibition levels to a new stage. In Sept, 《Embracing Luck--Cultural Treasures from Snowy Platue》cooperated with capital museum has shown more than 300 Tibet Buddhas and religious articles, which made a hit and became highlight of special reports of Zhejiang Daily. In the meanwhile, being precedent in museums of China, it launched newspaper advertisement and bus advertisment by mode of commercial operation. Additionally, it innovated boldly for exhibition hall programming, making display items in great harmony with the surroundings. Entering the hall, what comes first before your eys is spray drawing of Budala Palace, with its blue tone, bringing one as if to the mysterious and ancient Tibet. The lights cast softly upon buddhas and religious articles. And along the passways of exhibition hall, Tang card filled with thick Tibet characteristics hang. Viewing in such an environment, interests of the audience are lifted and and prominence also given easily to cultural relics on show and their artistic values. After that, our museum has pushed a series of exhibitions of selected works such as 《2002's Cultural Relics of Zhejiang Museum·Selected Artworks Special Exhibition》and 《Special Exhibition of Series of Works of China Art Masters of 20th Century》etc. successively. Gradually, these exhibitions have established excellent brand for temporary exhibitions of Zhejiang Provincial Museum. Various types of cultural relics, calligraphy and drawings and artworks pushed from 2000 to 2002 have attracted a great number of professionals and lovers of cultural relics and arts to visit, gaining a box income up to more than 2 million RMB Yuan, as well as excellent both social benefits and economic benefits.
　　Temporary exhibitions have become important bridge of the museum to exchange and cooperate with the outside, which also played an active role in carrying forward excellent traditional culture of China, enriching exhibition contents, increasing appeal of the museum to all circles of the society, pushing patriotism education and socialism spiritual civilization construction, strengthening exchanges among museums, sharing museological resources and enlarging its fame. As for Zhejiang Provincial Museum itself, holding temporary exhibitions has driven working enthusiasm of the staff fully, improved their business levels, developed this team and powered successful implementation of various businesses of it.